BECOME A MARKETING INNOVATOR
Your Future as a Digital Marketing Leader
The Online Master of Science in Marketing degree from the Raymond A. Mason School of Business molds digital marketing masters—innovators who embrace technological change, influence trends, cultivate open dialogue and produce meaningful, people-centered work.
Prepare to lead in the world of digital marketing. Master the essential elements of marketing strategy, leadership and innovation in as few as 16 months.
To download a brochure about our
Online Master of Marketing program,
just answer a few brief questions.
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Be the Leader You’ve Always Wanted
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Discover the Distinction of William & Mary’s Online Master’s in Marketing
Online Learning, Real Connection
“The online environment gives us some really important advantages in a program like this. The ability that we have to bring students from all over the world together in an online forum with professors from all over the world and guest speakers from all over the world, and to deliver that content in lots of different, interesting, compelling ways makes it a perfect fit for a program that’s focused on marketing innovation.”
Matt Williams
Faculty Director
“I want to make sure that I have the highest skill level so that I can do the best work. I needed a program that was asynchronous, and I needed something interesting to me and that had a level of prestige with the business school specifically. In my search, a lot of programs would have two of those three or one of those three. Then I found William & Mary and it checked all the boxes for me.”
Randaya A.
Online MS in Marketing ’26 Candidate
“The prestige of the university itself drew me in. William & Mary is a Public Ivy, and they put their heart and soul into everything that they can—not only to bring the best and brightest students in, but also to help them succeed.”
Ivan T.
Online MS in Marketing ’25 Candidate
The Online MS in Marketing by the Numbers
16
Months
Credits
33
Courses
10
1
Program Prep Course
1
On-Campus
Residency
At the core of the Online Master of Science in Marketing program lies the Marketing Challenge: the defining, unifying project that you create, refine and build throughout your coursework. To complete it successfully, you must expand your thinking and adopt a broader, strategic view of marketing.
Become a richer asset for your company as you embrace new ideas and initiatives.
Take on the Marketing Challenge
Strategize With Clarity
In the Online MS in Marketing program, you will develop a skill set and knowledge base to drive effective decisions and set successful strategies.
You’ll master analytics frameworks such as artificial intelligence, big data, design thinking methodologies for product development and innovation. Master digital content management best practices, an experimental campaign management mindset and more.
Diversify Your Network and Experience
While the Online MS in Marketing program requires two years of professional experience with marketing exposure for admission, it is not only for seasoned marketers. Students and alumni represent a wide range of industries and interests, so your studies at William & Mary will strengthen diverse connections that empower your entire career.
To ensure that all students enter on equal footing, a free, self-guided program prep course is required. It covers the foundational marketing principles and math skills all students need to succeed in the program.
NOW IS YOUR TIME
To learn more about the Online MS in Marketing—including admissions requirements, a curriculum outline and other program information—just answer a few brief questions to download a program brochure with all the details!
Our faculty of international marketing innovators and peerless educators are committed to your success in a field that demands vision beyond established paradigms. Study with faculty creators, innovators and marketing professionals who have been influential in building nationally and internationally known companies and brands, including:
Learn From the Experts
American Express
Arby's
Best Buy
Burger King
Discover Financial
Domino's Pizza
Expedia
Taco Bell
Target
Turkish Airlines
Uber
Volkswagen
Walmart
Zillow
Geico
Kraft Foods
MetLife
Microsoft
Mondelez
Morgan Stanley
Old Navy
Get Ahead in Marketing With a Master’s Backed by a
Join the #1 Best Business School for Learning1
