Master the Art of Data-Driven Innovation with William & Mary’s Online MS in Marketing
The marketing landscape has fundamentally shifted. Today’s marketing leaders don’t just create campaigns—they architect data-driven strategies that fuel innovation and drive measurable business growth. If you’re an ambitious professional ready to elevate your marketing expertise and accelerate your career trajectory, you need more than traditional marketing education. You need a program that bridges the gap between left-brain analytics and right-brain innovation.
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- Retrieved July 31, 2025, from princetonreview.com/business-school-rankings?rankings=best-professors
- Retrieved July 31, 2025, from usnews.com/education/online-education/college-of-william-and-mary-231624/rankings
Sources
“The prestige of the university itself drew me in. William & Mary is a Public Ivy, and they put their heart and soul into everything that they can—not only to bring the best and brightest students in, but also to help them succeed.”
Ivan T., Online MS in Marketing ’25
Develop into a complete marketing leader with expertise in both data analytics and innovation, allowing you to drive growth in any organization.
Unique Analytics + Innovation Integration
Accelerated Excellence
Complete your master’s in just 16 months without sacrificing depth, quality or the flexibility to maintain your career momentum.
Prestigious Global Network
Earn a William & Mary degree from a top-ranked business school, gaining credibility with employers and access to influential alumni.
Take Your Career to New Heights
Ready to transform your marketing career with the analytical expertise, innovative mindset and prestigious credentials that top employers seek? Join the next cohort of William & Mary marketing leaders who are driving data-driven innovation across industries.
Transform Your Potential Into Performance
- Complete in as few as 16 months
- Part-time schedule
- 9 courses + 1 on-campus residency
- 33 credits
- 2 opportunities to start per year
- No GRE or GMAT required
Program Details
Elevate Your Impact With the Mark of Mason Business Excellence
#1
Bloomberg
Business School for Learning1
#10
Best Business Professors2
Princeton Review
#24
Best Online Master’s in Business Programs—Non-MBA3
U.S. News & World Report
Excel in Marketing With William & Mary
The Mason School of Business’s Online Master of Science in Marketing program delivers a prestigious, innovation-driven education in an accelerated 16-month format. This comprehensive program uniquely integrates analytics mastery with strategic innovation, preparing you for high-impact leadership roles in modern marketing. With flexible online learning, world-class faculty and William & Mary’s prestigious reputation, you’ll gain the expertise and network needed to accelerate your career trajectory.
What Sets This Program Apart
What You’ll Study
Master Data-Driven Marketing Innovation
The curriculum seamlessly blends analytical rigor with strategic creativity, ensuring you graduate as a complete marketing leader. You’ll dive deep into marketing analytics, integrated campaign development, product strategy and leadership principles while continuously applying your learning through real-world Marketing Challenges. This unique approach develops both your left-brain analytical capabilities and right-brain innovative thinking.
Key Skills You’ll Develop
- Advanced marketing analytics and data interpretation
- Strategic innovation and creative problem-solving
- Integrated marketing campaign development
- Leadership and change management
- Performance measurement and optimization
- Customer insights and behavioral analysis
Develop into a complete marketing leader with expertise in both data analytics and innovation, allowing you to drive growth in any organization.
Unique Analytics + Innovation Integration
Continuous Real-World Application
Your student-designed Marketing Challenge spans the entire program, allowing you to build a portfolio of actual marketing solutions while developing the leadership skills to implement them successfully.
World-Class Faculty Excellence
Learn from the perfect combination of tenured professors and leading industry practitioners, earning our program recognition as the #1 Business School for Learning by Bloomberg.1
What Sets This Program Apart
The William & Mary Raymond A. Mason School of Business Online Master of Science in Marketing is designed for professionals who refuse to settle for ordinary career progression and demand extraordinary results. This isn’t another generic marketing program. While other master’s degrees focus solely on one aspect of marketing, William & Mary’s Online MS in Marketing integrates cutting-edge analytics with innovative strategy development, positioning you as a complete marketing leader who can navigate complexity with confidence. You’ll master the art of transforming big data into breakthrough opportunities, all while earning a credential that commands respect from top employers worldwide.
Earn William & Mary’s Innovative Online Master’s in Marketing in Just 16 Months
